Meme payload warning
Some things should be linked to because they are probably talking about you. Right this moment, that link is to Charles Stross [talking about where SF books need to go to regain marketshare](http://www.antipope.org/charlie/blog-static/2006/10/lets_put_the_future_behind_us.html).
Even if you don't care about reading SF anymore, there is a central core that is a very interesting analysis of what SF books really are.