I just got a fairly unexpected email: NCSoft has reactivated my [City of Heroes](http://www.cityofheroes.com)/[City of Villains](http://www.cityofvillains.com) account for the weekend. It seems that they are launching a new retail combo-box of both editions of the game (Available only at that bastion of retail hell: Walmart) and want to try and get lapsed players, like myself, back into the game.
That was kind of cool, and I might take them up on it and log back in to take a look around if it doesn't take too long to reinstall the game, but the item that I thought was really cool was the [Veteran Rewards](http://www.cityofheroes.com/community/veteranrewards.html) system that they touted in the same message.
Essentially, the longer you have an active account in the game the more cool stuff you get with your characters. I honestly have no idea how Blizzard could do something similar with WoW but I would love to see it happen.