I just got a fairly unexpected email: NCSoft has reactivated my City of Heroes/City of Villains account for the weekend. It seems that they are launching a new retail combo-box of both editions of the game (Available only at that bastion of retail hell: Walmart) and want to try and get lapsed players, like myself, back into the game.
That was kind of cool, and I might take them up on it and log back in to take a look around if it doesn’t take too long to reinstall the game, but the item that I thought was really cool was the Veteran Rewards system that they touted in the same message.
Essentially, the longer you have an active account in the game the more cool stuff you get with your characters. I honestly have no idea how Blizzard could do something similar with WoW but I would love to see it happen.